Inclusive hospitality and travel represents one of the most important and dynamic market opportunities in decades. Changing demographics, rising expectations and substantial purchasing power are combining with a growing determination among travellers to be recognised as individuals – not defined by a requirement.
But this market will not realise its potential through goodwill alone. It requires informed professionals with the intelligence, confidence and capability to understand people, identify barriers, assess suitability, design better experiences and deliver them with certainty.
Inclu Academy has been created to build that capability.
Developed over four years by Inclu Travel Group, the Academy draws upon almost five decades of travel-industry leadership, lived experience, specialist travel operations, advisor education, hospitality intelligence, consultancy and the practical resolution of complex journeys.
We have worked alongside travellers, travel advisors, hotels, destinations, tour operators, DMCs and industry leaders. Across every part of that landscape, we have seen the same truth: confidence grows when people possess genuine capability.
On behalf of the Board of Directors of Inclu Travel Group, we welcome you to Inclu Academy and wish you well as you develop the capability, confidence and professional distinction to build a successful and rewarding travel business of your own.
The Board of Directors
Inclu Travel Group
Behind Inclu Academy are three people united by a simple belief: when travel professionals are better educated, properly recognised and genuinely supported, everyone benefits.
Ian Carter, Richard Thompson and Alison Pearson bring together decades of travel industry leadership, lived experience, advisor education, commercial development and first-hand experience of resolving complex journeys.
Together, this multi industry-award winning team lead an Academy built upon more than goodwill. Inclusive hospitality and travel requires intelligence, confidence, capability – and people committed to remaining close to the professionals developing it.
You will not simply see their names on a page. They will listen to learners, share what experience has taught them and ensure the Academy’s pathways remain relevant to the real world.
Welcome to your new partners-in-travel. They’re with you all the way.
Image shows, left to right: Ian Carter, Managing Director; Richard Thompson, CEO; Alison Pearson, Head of Travel Services.
Although Inclu Academy has six distinct faculties spanning the complete travel, tourism and hospitality landscape, Freshers 2026 has one clear focus: the travel advisors of tomorrow.
Thousands of new advisors enter the market every year, stepping into a profession rich with opportunity but demanding genuine knowledge, confidence and capability.
This September, we are opening a complete learning and career-building pathway created specifically for them.
From first discovery through professional progression, learners will receive distinctive education, meaningful recognition and continuing support.
Our ambition is to establish a new professional standard for travel’s most important role – and help every advisor progress confidently in what is the most exciting and dynamic market in decades.
Inclu Academy is a multi-faculty centre of professional learning for the global travel, tourism and hospitality industries.
Our expanding portfolio brings together education across travel design and distribution, hospitality and events, destination management and development, representation and marketing, aviation and transport, and the performing arts. From free introductory learning and focused short courses to professional qualifications, advanced specialisms and executive programmes, every route is designed to build the intelligence, confidence and capability required to turn inclusive ambition into consistently better experiences.
Explore the faculties, discover individual courses or follow a progressive learning pathway shaped around your role, organisation and ambitions.
Academy Compass is the learning and progression support service included throughout every stage of your Inclu Academy journey.
It ensures you are never left to navigate your professional development alone. Ask questions, explore key principles, clarify your learning and understand how your capability is developing.
Compass will help you recognise your strengths, identify the next step and make informed decisions about your progression. This is educational and developmental support rather than assistance with live client enquiries.
From Freshers to our highest levels, Compass keeps you connected, supported and moving confidently towards the knowledge, recognition and capability you want to achieve.
Academy PRO is Inclu Academy’s specialist operational support service for Inclusive Travel Designer and Inclusive Travel Concierge graduates managing live inclusive travel enquiries. It bridges the gap between knowing what better journey design requires and having the product, intelligence and support to deliver it.
When an enquiry becomes complex, PRO helps identify barriers, clarify possibilities, access product and resolve the details that can determine whether an opportunity becomes a booking.
Built around Support, Product and Conversion, PRO strengthens professional capability without replacing the advisor’s client relationship.
Human expertise remains available where it matters, supported by systems designed to keep the service responsive, scalable and valuable.
We know that choosing the right learning programme can raise questions. Our Frequently Asked Questions section is here to provide clear, straightforward answers to the things you may want to know before getting started with Inclu Academy.
Whether you’re wondering about our courses, how learning works, accessibility, or what you can expect from your experience, you’ll find the answers here. And if you can’t find what you’re looking for, our team is always happy to help.
That training is a valuable starting point. Host-provided learning may introduce essential awareness, internal procedures, booking systems or particular supplier products. Inclu Academy has a different purpose.
We treat inclusive travel as a professional competency – not an occasional booking requirement or specialist add-on. Our structured pathway develops the knowledge, judgement and confidence to understand travellers, identify barriers, ask better questions, verify suitability and create viable journeys.
Each course is a meaningful standalone accomplishment while also contributing to a recognised progression pathway from Freshers through Foundation, Professional, Designer and Concierge.
Your capability belongs to you and travels with you throughout your career; it is not tied to one host or booking system. Academy Compass provides continuing educational and progression support at every level, with optional PRO operational support available to eligible advanced graduates.
Inclu Academy does not replace your host’s training. It builds upon it – and takes your professional capability much further.
Travel is becoming more personal, more complex and more dependent upon professional judgement.
Travellers expect to be understood as individuals, while businesses need people who can ask better questions, interpret information responsibly and design complete experiences with greater confidence. Yet professional education across the industry has not kept pace with that change.
At the same time, technology can identify options—but it cannot replace empathy, reassurance or informed human judgement.
Inclu Academy exists to close that capability gap: transforming decades of real-world experience into practical education for the professionals and organisations shaping what travel becomes next.
The opportunity already exists. Industry capability must now catch up.
Not at all. The Academy pathway is designed to support both new entrants and experienced travel professionals. Foundation establishes the essential understanding, while Professional develops the practical capability needed to progress confidently towards Inclusive Travel Designer and Inclusive Travel Concierge.
Each stage builds logically upon the last, so you do not need prior industry experience to begin. Your host agency will provide the systems, commercial infrastructure and booking processes relevant to your business, while Inclu Academy equips you with the specialist knowledge, judgement and confidence to serve clients inclusively.
Your starting point does not determine how far you can go.
No – because every journey depends upon multiple individuals, service providers and environments working together – from inspiration, travel advice and distribution – to transport, destinations, hospitality, experiences, events and communication.
Inclu Academy reflects that reality through specialist faculties covering the principal parts of the travel and hospitality ecosystem. Each faculty develops the knowledge required within its own field while recognising how its decisions affect every other stage of the traveller’s experience.
Our faculties are therefore connected rather than isolated. A travel designer must understand the realities of hospitality and destination delivery. A hotel must understand how its product is communicated and sold. A destination must connect accommodation, transport and experiences. Media and influence shape expectations before a journey even begins.
By understanding where these disciplines connect, intersect and depend upon one another, Inclu Academy helps create more consistent capability across the complete journey – not isolated excellence within only one part of it.
Yes – and demand is growing.
Travellers increasingly expect experiences shaped around them rather than standardised products and assumptions. Changing demographics, longer travelling lives and greater expectations of personalisation are creating substantial demand for professionals who can understand individual requirements and design with greater intelligence and confidence.
Yet capability across travel and hospitality remains limited. For individuals, this creates an opportunity to develop a valuable and distinctive professional specialism. For organisations, it offers access to underserved customers, stronger client relationships and a clear point of commercial differentiation.
Yes – but inclusive product is not confined to a specialist brochure or a small collection of predetermined holidays.
Much of the world’s existing travel product already has the potential to serve a wider range of travellers. The challenge is that its suitability is often poorly understood, inadequately described or not connected intelligently across the complete journey.
Inclu Academy teaches professionals how to ask better questions, assess product more confidently and distinguish between what is possible, what may require adaptation and what should not be recommended.
The opportunity is not simply to find more “inclusive holidays.” It is to design more of travel inclusively.
Courses are delivered online and designed to fit around professional and personal commitments.
Depending upon the course or programme, learning may include written content, expert-led video, practical examples, case studies, reflective activities, knowledge checks and applied assessments.
Any live, cohort-based or organisation-specific elements will be explained clearly before enrolment.
Absolutely. Most Inclu Academy courses can be completed flexibly, allowing you to learn at a pace that suits you.
Where a qualification or programme includes scheduled sessions, cohort dates, assessment deadlines or completion requirements, these will be explained before you enrol.
Yes. Inclu Academy has been created for travel, tourism and hospitality professionals worldwide.
Most Academy pathways focus on the principles, service behaviours and professional capabilities required to become authentically inclusive. These transcend national borders. Whether you work within a hotel, destination, DMC, cruise line, visitor experience or another part of the travel ecosystem, that learning can be understood and applied anywhere in the world.
The exception is the Inclusive Travel Advisor pathway at Designer and Concierge level. At these advanced stages, location-specific programmes may be required to reflect differences in regulation, consumer protection, distribution, booking practices and product access within each market.
The investment varies according to the depth, duration and professional level of the course, qualification or programme.
Some introductory learning, including Freshers, is gifted without charge. Advanced learning reflects the specialist knowledge, practical resources, assessment and professional development it provides.
The relevant investment will always be shown clearly on the individual course page before enrolment and right now there is an amazing two-course FRESHERS MONTH BUNDLE OFFER for just £99.
It is special: a first-of-its-kind opportunity to complete both Inclusive Travel Advisor Foundation and Inclusive Travel Advisor Professional for just £99.
Together, these courses provide a substantial, career-shaping learning pathway into one of travel’s most significant, important and underserved opportunities. They develop the understanding, confidence and practical capability to recognise the market, engage clients more effectively and approach inclusive travel professionally.
This time-limited Freshers offer saves £200 against the published price for this two-course bundle.
It is an investment of just £99 in learning that could transform the direction of your career – and help you build capability that remains rare across the industry.
Enrol today and get ahead of the competition!
If you are new to inclusive travel, begin with Freshers – our gifted, 20-minute introduction.
Freshers will help you see the opportunity differently, understand why this capability matters and discover the professional pathways available through Inclu Academy.
You can also use Find My Route to identify the course, qualification or programme most relevant to your role, experience and ambitions.
Completion may mark the achievement of a valuable standalone course or the beginning of a wider professional pathway.
Depending upon your chosen route, you may progress to a higher qualification, an advanced specialism, leadership development or further role-specific learning.
Inclu Academy is designed to support continuing professional growth – from first awareness to recognised expertise.
Yes. Every Inclu Academy course, beginning with Freshers, is certificated.
Advanced qualifications at Designer and Leader level will be accredited, recognising the higher level of professional knowledge, applied capability and assessment required.
As far as your professional ambition takes you.
You may begin with Freshers, progress through Foundation and Professional learning, develop a specialist capability or continue towards an accredited Designer or Leader qualification.
For individuals, this can mean progressing from first discovery to recognised professional expertise. For organisations, it can mean moving from introductory learning to role-specific education, organisation-wide capability and industry leadership.
There is no single route and no predetermined endpoint. You can choose the learning that supports your role today and continue developing as your experience, responsibilities and ambitions grow.
Inclu Academy is designed not simply to help you complete a course – but to help you build a capability, specialism or career.
Ask us.
If you can’t find the answer here, our Academy team will be happy to help.
Please contact to our Academy team – team@incluacademy.com.